McCafe revisited

After dramatically spilling every last drop of coffee from my otherwise-untouched travel mug onto the living room rug this morning, I decided I didn't deserve the convenience of homemade coffee and used my recently-acquired Starbucks gift card to get some "Café Estima."*

Since I have, in the past, implied that Starbucks is hardly the right target for McDonald's anti-hipster McCafe radio spots, I felt I would be morally remiss if I didn't tell you what I saw there: the gentleman in front of me in line was wearing -- I shit you not (I would never shit you) -- a black turtleneck. Exactly as the commercial says.



I didn't touch it to feel whether it was itchy or not, and I didn't attempt to strike up a conversation about impenetrable French cinema, and the dude was more of a yuppie businessman type than a hipster, but DAMN if the commercial wasn't right.

I didn't take a picture because I'd hate to have to tell people I got my ass beat in Starbucks taking a picture of a dude in a turtleneck for my blog.

*(I THINK IT MEANS COFFEE RESPECTFUL OR SOMETHING ALL I KNOW IS THERE'S A LADY ON THE LABEL WHO LOOKS LIKE SHE'S BEING PAID A FAIR WAGE FOR HER LABORS.)